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    Case studies & client results

    Selected projects across D2C, real estate, and B2B SaaS — with the challenge, strategy, execution, and measurable outcomes.

    D2C / Home Goods · Web Development + Digital Marketing

    Launch-ready D2C store that hit 4.2% conversion in month one

    A Jaipur-based home goods brand needed to move off marketplace dependency with an owned channel that could rank and convert paid traffic.

    Project screenshot — Verde Home Co.

    The challenge

    Verde sold exclusively on marketplaces with thin margins and no customer data ownership. They needed a fast Shopify-alternative experience on Next.js with SEO pages for product categories, integrated Meta pixel tracking, and a checkout flow optimized for mobile buyers in tier-1 and tier-2 cities.

    Strategy

    We prioritized category landing pages targeting high-intent search terms, built a component library for rapid product page rollout, and connected Meta Ads to dedicated landing pages — not the homepage — to improve quality score and conversion rate.

    Execution

    Delivered 12-page Next.js storefront in 3 weeks including collection pages, product templates, about story, and FAQ. Implemented GA4 ecommerce events, Meta Conversions API, and WhatsApp order support for high-AOV inquiries.

    Results

    4.2%
    Conversion rate
    38%
    Lower CAC vs marketplace
    21
    Page-1 keywords (90 days)

    Technologies used

    Next.jsTailwind CSSSanity CMSMeta AdsGA4

    “We finally own our customer relationship. Rakax shipped in three weeks what our previous vendor quoted three months for.”

    Priya Mehta — Co-founder, Verde Home Co.

    Real Estate · AI Automation + CRM

    Automated lead response cut average reply time from 4 hours to 4 minutes

    A growing real estate team in Rajasthan was losing leads to faster competitors because follow-up was manual and inconsistent.

    Project screenshot — UrbanNest Realty

    The challenge

    Leads arrived from website forms, MagicBricks integrations, and Meta lead ads into three different inboxes. Agents responded when they could — often hours later. No pipeline visibility for the founder and no nurture sequence for cold leads.

    Strategy

    Centralize intake into Zoho CRM, automate instant WhatsApp acknowledgment, score leads by budget and timeline, and route hot leads to on-call agents with Slack alerts.

    Execution

    Built Make.com orchestration connecting all lead sources, configured Zoho pipelines by property type, deployed WhatsApp Business API templates, and created a daily digest dashboard for leadership.

    Results

    4 min
    Avg. first response
    34%
    More qualified showings
    18h/wk
    Admin time saved

    Technologies used

    Zoho CRMMake.comWhatsApp APINext.jsMeta Lead Ads

    “Speed wins in real estate. The automation paid for itself in the first month of closed deals.”

    Rahul Sharma — Director, UrbanNest Realty

    B2B SaaS · UI/UX Design + Web Development

    Redesign lifted demo requests 67% with clearer positioning

    A bootstrapped analytics SaaS had traffic but weak conversion — visitors could not understand the product difference within 10 seconds.

    Project screenshot — Stackline Analytics

    The challenge

    The existing site was developer-written: feature lists without outcomes, no social proof above the fold, and a pricing page that required a sales call for basic information. Organic traffic was growing but demo form submissions were flat for six months.

    Strategy

    Reposition messaging around outcomes (faster reporting, fewer spreadsheets), restructure information architecture for SEO service pages, add interactive product screenshots, and implement comparison content for high-intent keywords.

    Execution

    Ran stakeholder workshops, delivered new Figma system, rebuilt on Next.js with MDX blog, added 4 integration landing pages, and implemented HubSpot forms with lead scoring.

    Results

    +67%
    Demo requests
    +41%
    Avg. session duration
    2.1s
    LCP after launch

    Technologies used

    Next.jsFigmaMDXHubSpotVercel

    “They translated our technical product into language founders actually understand. Demos finally matched our traffic.”

    Arjun Patel — CEO, Stackline Analytics

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